BENEFITS BEYOND EQUITY WITH RED RIVER CO-OP
Our Unique Way to Celebrate You!
At its core, membership means more than just receiving an annual equity cheque, it’s about being recognized, appreciated, and rewarded throughout the year. Our Benefits Beyond Equity initiative is designed to do just that. Through exclusive, members-only perks, contests, and surprise campaigns, we create meaningful moments that celebrate and reward your continued support. Whether it’s a chance to win, access something special, or simply enjoy an unexpected thank you, these experiences are our way of giving back - beyond the bottom line.
What we're up to right now:

*A MEMBERS-ONLY OFFER*
Win Your Groceries!
Back for another round: our 'Win Free Groceries on Fridays' is on now!
The details: Each of our nine Food Stores will be picking one unsuspecting shopper in their store to pay for their groceries!
The next date is: Friday, July 31st 2026
Win Your Fuel!
New this summer! Introducing 'Win Your Fuel Up on Fridays'!
The details: At select Gas Bar locations only, one unsuspecting customer will be selected to have their fuel purchase paid for.
The first date is: Friday, July 24th 2026
Participating Gas Bar locations:
Lagimodiere — 717 Lagimodiere Blvd, Winnipeg
Grant Park — 1216 Grant Ave, Winnipeg
Selkirk — 275 Main St, Selkirk
We have only a handful of instances this summer- so follow us on social media to stay updated. Shop in our stores or fuel up at our pumps on the special day, and the Manager just might "pay" you a surprise!
Past Highlights:
Over time, we’ve had the opportunity to surprise and delight our members in a variety of ways — from exciting contests and giveaways to unique experiences and limited-time perks. These moments reflect our commitment to showing appreciation in ways that feel personal, fun, and memorable.
Each campaign tells a story— of connection, community, and the value of being part of something bigger.
Why Become A Member?

For the fourth year in a row, we’re thrilled to reward our members with incredible equity returns.
This year, our members received:
- 10 cents per litre on fuel purchases
- 2.0% back on food purchases
- 4.0% back on the full price of pharmacy prescriptions
Based on the 2025 fiscal year, we’ve given back an astounding $2.6 million in equity to our valued members! Becoming a member means sharing in our success. Each year, we share a portion of our profits with you! Plus, membership makes you an owner, that means having a voice in our cooperative, whether it’s voting on key decisions, electing board members, or even running for a position yourself.
Becoming a Member is Easy. You can:
- Apply in person at one of our locations, or
- Apply online! Simply click here to start the application process.
$5 is the one-time cost to be a lifetime member of Red River Co-op. No annual fees, no renewals.
Join us today and experience the difference of being a Red River Co-op member!
How We Give
Our Co-op has been a strong community supporter for generations. Every year, we give back to charitable organizations, community groups, and non-profits that share our values. In 2025, $2.6 million to was given back to more than 100 local organizations doing great work in the communities we serve. Click here for more details about our community support.

